Ads of the World features Heineken 0.0’s “Second Serve Tickets” with Serena Williams

Some fans kept their Serena Williams ticket stubs for decades. For the 2026 US Open, Heineken 0.0 gave them a reason to take those stubs out again. Fans could send in a photo of an old ticket and the memory that went with it for a chance to watch from the Heineken suite at Arthur Ashe Stadium.

Ads of the World features “Second Serve Tickets,” the campaign from LePub New York. Simon Dolsten directed the launch film for Dolsten & Co., pairing footage of Williams on court with illustrations drawn from the tickets to those matches. The feature includes the film, the limited-edition cans based on her six US Open singles titles, and the full production credits.

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