Heineken x Serena Williams
00:00
/
00:00
The brief
Announce Serena Williams as Heineken's new spokesperson ahead of the US Open.
The insight
Her career wasn't watched, it was attended.
The idea
Fans who were there for the wins should be there for the return. So we turned their old stubs into new tickets.
We generated four Serena avatars from the ticket artwork, and scaled them into AI-3D worlds.
Ticket & World
Character & Avatar
In the end, we created a lot more than an ad but a universe Serena could play in.
Directed by Simon Dolsten
Production Company: Dolsten & Co.
Agency: LePub