McEnroe vs McEnroe
the first real vs AI tennis match
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About
Michelob ULTRA believes “It’s Only Worth It If You Enjoy It.” But John McEnroe never got to enjoy his career. So we let him do it all over again. By playing a match against his toughest opponent: Himself. On one side of the court, John McEnroe. On the other side, virtual John McEnroe. The first real vs virtual tennis match. Broadcast on ESPN in 50+ countries.
EMMY® for Outstanding Digital Innovation
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Behind the Tech
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