McEnroe vs McEnroe
M
c
E
n
r
o
e
v
s
M
c
E
n
r
o
e
the
first
real
vs
AI
tennis
match
0:00
About
A
b
o
u
t
Michelob ULTRA believes “It’s Only Worth It If You Enjoy It.” But John McEnroe never got to enjoy his career. So we let him do it all over again. By playing a match against his toughest opponent: Himself. On one side of the court, John McEnroe. On the other side, virtual John McEnroe. The first real vs virtual tennis match. Broadcast on ESPN in 50+ countries.
Michelob
ULTRA
believes
“It’s
Only
Worth
It
If
You
Enjoy
It.”
But
John
McEnroe
never
got
to
enjoy
his
career.
So
we
let
him
do
it
all
over
again.
By
playing
a
match
against
his
toughest
opponent:
Himself.
On
one
side
of
the
court,
John
McEnroe.
On
the
other
side,
virtual
John
McEnroe.
The
first
real
vs
virtual
tennis
match.
Broadcast
on
ESPN
in
50+
countries.
EMMY®
for
Outstanding
Digital
Innovation
7
Cannes
Lions,
2
Gold
Cannes
Lions,
20
One
Show
Pencils,
10
Gold
One
Show
Pencils,
12
D&AD
Pencils,
2
Yellow
Pencils,
13
ADC
Cubes,
30
Clios,
3rd
Most
Awarded
Campaign
In
The
World,
Ad
Age
Tech
of
The
Year,
AICP
Most
Next.
Behind the Tech
B
e
h
i
n
d
t
h
e
T
e
c
h
0:00
0:00
0:00