The Drum features Dolsten & Co.’s AI dog film for Fi Ultra

For Fi Ultra, a dog tracker powered by T-Satellite with Starlink, Dolsten & Co. needed a camera that could follow a dog beyond cell coverage. The answer was “Unleash the Wild,” a photorealistic AI film directed by Simon Dolsten. In its Ads of the Week feature, The Drum looks at how the team cast dogs from photos submitted by Fi owners and worked with animal behaviorists to get each breed’s gait right. Even the way a German shepherd pushes off the ground had to ring true to someone who walks one every day.

Campaign still from “Unleash the Wild,” via Little Black Book.

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