Simon Dolsten writes for Fast Company on second acts for older creatives

What does a game designer bring to a TV commercial? In his Fast Company essay, “Could AI give older creatives a second act?”, Dolsten & Co. founder Simon Dolsten describes hiring a veteran game designer to build the world of a spot. At the studio, a copywriter built an interactive experience and a storyboard artist shaped a brand film. Dolsten argues that years spent judging a performance, framing a shot or deciding what a story needs can give older creatives an advantage in AI production.

Photo by Kelly Sikkema on Unsplash, via Fast Company.

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